NOCILLA

NOCILLA

Nocilla, a leading Spanish brand, trusted on us its crunchiest innovation: Nocilla Cookies & Cream, hazelnut spread with crispy cookie pieces.

We launched it with a catchy jingle and a spot that looked almost like a music video.

NOCILLA COOKIES

Nocilla’s cookies needed a boost among young audiences. Their most valued attribute is their filling: real creamy Nocilla.

In Spain, when something is really good, young people say it’s “crema” (literally “cream,” meaning awesome). We played with that expression to describe our cookies filled with the best cream by saying: “están cremísimas” (roughly, “they’re ultra-cream” or “they’re super-cream good.”).

(Developed while at VML)