VOLKSWAGEN POLLOWERS
How to be trending topic during a day?
Looking for a very crazy hashtag, riding an even crazier tweet race and giving them something to chase, a Volkswagen Polo.
The result
8 hours running behind the Polo, more than 250,000 tweets, almost 5,000 new Volkswagen followers and being a trending topic ahead of Justin Beaver the day he broke up with his girlfriend.
Awards & Recognitions:
Silver Festival El Sol 2013 Digital Campaign
Gold Inspirationals '12. Social Media.
Gold Laus de oro 2013 Digital.
Grand Laus 2013.
Twitter Case Study en #succes stories.
Mentioned in Google´s Creative Sandbox.
(Developed while at DDB)
Selected Works
GLOVO 12Project type
LANJARÓN BATTLE vs BOTTLEProject type
DONETTESProject type
VOLKSWAGENPollowers
DORMIDINAProject type
AMNESTY INTERNATIONALProject type
FONT VELLAProject type
LANJARÓN LORCAProject type
GLOVO 9Project type
NOCILLAProject type
BONAFONT JUIZZYProject type